Galaxy Macau | Website proposal

We were assigned to revamp the Galaxy Macau's website. As it is, after all a content-intensive website, filled with information, searches, and booking capabilities. We thought that aside from giving it a reskin, we could also humanized the site, making it less overwhelming to our users.

The idea:

We proposed a unique online experience, a landing page that would refresh hourly with a "cinemagraph" that suggest activities or services our visitors can enjoy at Galaxy Macau. Each "cinemagraph" is accompanied by an inviting headline that greets our users in real-time. And in the background an ambient sound or music plays subtly, making the browsing experience more enticing and approachable to our users.

Group Creative Director - Teonghoe Teng

Creative Director - James Loh

UX Team - Shasha Tian, Xin Sun

Art Directors - Liu Ning, Xie Ann, Xing Long

Copywriters - Heather Feng, Yu Meng