Dog owners often talk about their pets like they're part of the family. No matter how fearsome the species, the family pooch is seen as another one of the kids. And most would want to make sure that they receive the very best possible. This is where Alpo comes in. Alpo delivers the taste your dog would love and the nutrition your dog will need for a healthy growth. Alpo Chop House series are made only with real beef – moist and tender.

 

The campaign:

Tenderness in every bite

We created a series of endearing posters featuring fearsome dogs that could melt even the coldest heart. We have also proposed an interactive digital outdoor poster where the eyes of the dog scans for any passerby before fixing their gaze on the can of Alpo that appears in the poster.