We were invited to an acer pitch and were briefed to do a refreshed campaign for the brand. In order to appeal to millennials, a generation that is technologically savvy, ambitious and opened-minded do-gooders, we created a campaign that features success stories of real-life millennials that inspire their generation.

 

The campaign:

ACE IT NOW

The attitude towards becoming your best without procrastination. Sometimes the fear of failure can be overwhelming, and could potentially stop us from progressing in life. At acer, we believe in taking the first step that would eventually lead us to great successes in life.